Making broadband speed claims? You should read this

Image courtesy of Peyri

Posted by Nicholas Stewart

The Australian Competition and Consumer Commission (ACCC) has this month published an Information Paper to assist telecommunications providers with their marketing of hybrid fibre-coaxial (HFC) and fibre to the premises (FTTP) broadband internet services.

The Information Paper addresses issues which apply to services on the National Broadband Network (NBN) as well as services being provided over pre-existing HFC and FTTP networks. The ACCC is concerned that the nature of the NBN means speed will become more of a focus in marketing campaigns for these services.

ACCC Chairman Graeme Samuel's clear view on the issue is expressed in the ACCC's media release:

ISPs that under-deliver on their promises and fail to demonstrate a reasonable basis for their claims will be liable to ACCC enforcement action.

The Information Paper provides instructive guidance for telecommunications companies. You can read it here.

Partner: Paul Kallenbach