22 October 2012

Victorian Parliament considers regulation of R18+ computer games

Posted by Tarryn Ryan and Paul Kallenbach

A Bill which would regulate the availability of R18+ computer games in Victoria is currently before the Victorian Parliament.
 
The Classification (Publications, Films And Computer Games) (Enforcement) Amendment Bill 2012 (Vic) follows legislation passed by Federal Parliament earlier this year creating an R18+ classification for computer games, which will come into effect on 1 January 2013.  The Guidelines for the Classification of Computer Games that will be used by the Classification Board were published in September. 
 
The creation of the new classification for computer games is seen by many as well overdue.  In 2009, when the Commonwealth Attorney-General called for submissions in response to a discussion paper on the introduction of an R18+ classification, 98% of the 58,437 submissions received were in favour of the proposal.  An adult classification for computer games already exists in many other countries including the United States, Canada, New Zealand, the European Union, Singapore and Japan.   
  
In Australia, the highest classification is currently MA15+ and over recent years there have been a number of high profile 'bannings' of games that failed to fit within that classification.  These have included Mortal Kombat, Syndicate and House of the Dead: Overkill Extended Cut.  In the case of another game, Fallout 3, the Classification Board's decision to refuse classification famously led to the company behind it, Bethesda Softworks, modifying the game prior to its world wide release.  This prompted criticism of Australia's classification system from other parts of the world.      
 
The Classification (Publications, Films And Computer Games) (Enforcement) Amendment Bill 2012 (Vic), and its equivalents in other States and Territories, is the last step in the reform process.  It seeks to limit access to R18+ computer games to adults, and will make it an offence:
  • to demonstrate R18+ computer games in a public place or in a manner that is visible from a public place;
  • to privately demonstrate R18+ computer games in the presence of a minor;
  • to sell or deliver R18+ computer games to a minor unless the person is a parent or guardian; and
  • to leave an R18+ computer game in a public place or on private property without the occupier's permission.
The Bill also contains provisions restricting the advertisement of R18+ computer games, and imposes different penalties for existing offences where they involve R18+ computer games, such as copying a computer game with the intention of selling or demonstrating. 
 
New South Wales and the A.C.T. have already passed similar legislation and other States and Territories are set to follow. 
 
The Classification (Publications, Films And Computer Games) (Enforcement) Amendment Bill 2012 (Vic) will be debated in the Victorian Legislative Assembly at the end of October.

19 October 2012

Federal Government considers mandatory data breach notification

Posted by Paul Kallenbach

The Federal Government has released a Discussion Paper on mandatory data breach notification.  You can read our alert here.

Federal Government announces Review of Pharmacuetical Patents

Posted by Daniel Fuller and Peter Kearney

On 15 October 2012, the Federal Government announced the appointment of an expert panel to review pharmaceutical patents in Australia (Review). 

The Review will focus particularly on the extension of term provisions in Chapter 6, Part 3 of the Patents Act 1990 (Cth). Those provisions currently allow the extension of pharmaceutical patents up to five years beyond their standard 20-year term. Medicines Australia has expressed concern that current patent terms are too short given the time taken for patent applications to pass through the Government's administrative processes. On the other side is the Generic Medicines Industry Association, whose view is that too lengthy patent terms and too regular extensions stifle innovation and competition.

The Terms of Reference of the Review specifically require it to 'consider whether there is evidence that the patent system is being used to extend pharmaceutical monopolies at the expense of new market entrants'. If such evidence is found, the Review must consider its impact on competition, innovation and investment. The panel must have particular regard to:
  • The availability of competitively priced pharmaceuticals in the Australian market 
  • The role of Australia's patent system in fostering innovation and hence to bringing new pharmaceuticals and medical technologies to the market
  • The role of the patent system in providing employment and investment in research and industry
  • The range of international approaches to extensions of term and arrangements for pharmaceutical inventions
  • Australia's obligations under international agreements (including free trade agreements and the World Trade Organisation agreements)
  • Australia's position as a net importer of patents and medicines
The Review comes as the Australian Government's Advisory Council on Intellectual Property (ACIP) continues its review of the innovation patent system in Australia. That review has also emphasised issues around patent terms, particularly the practice of 'evergreening' to effectively extend terms using secondary derivative patents. It is expected to produce an interim report this month.

The Review of Pharmaceutical Patents also comes in the wake of a number of other Government reviews and consultations on patents that have commenced since the 'Raising the Bar' reforms passed in March this year.

The Review panel is chaired by Tony Harris (former New South Wales Auditor-General and Parliamentary Budget Officer). Its other members are Professor Dianne Nicol (Associate Dean, Research, Faculty of Law at the University of Tasmania) and Dr Nicholas Gruen (CEO of Lateral Economics).

The panel will begin consulting stakeholders and invite public submissions in the coming months, before reporting in early 2013.

03 September 2012

Geographical connotations: When a building name can be trade marked

Posted by Lucy McGovern and John Fairbairn

Can a building name become a geographical indicator with the consequence that businesses operating from that building cannot include the name in their trade marks?

The recent decision of the Federal Court in Mantra IP Pty Ltd v Spagnuolo [2012] FCA 769 has held that the mark "Q1" is inherently adapted to distinguish the services of the accommodation provider, Mantra IP Pty Limited (Mantra), even though "Q1" was also the name of the iconic high rise apartment in which the services were delivered. The judgment analyses the test under section 43 of the Trade Marks Act 1995 (Cth) for rejecting a trade mark on the basis that it has a geographical connotation.

Background

Q1 is a skyscraper located on the Gold Coast; it is advertised as Australia's tallest residential Tower. Mantra holds and licenses certain intellectual property rights on behalf of the Mantra Group. Companies within the Mantra Group operate from Q1 including conducting leasing, conference and resort businesses. Mantra applied to register the trade mark 'Q1' in classes 36, 39 and 43.

The trade mark was opposed by someone who owned apartments in the building and operated a short term holiday accommodation business under the name 'Ql Holidays Gold Coast' and domain name qlholidaysgoldcoast.com.au.

Delegate's decision

The Registrar's delegate originally rejected the mark pursuant to section 43. Section 43 provides:
An application for the registration of a trade mark in respect of particular goods or services must be rejected if, because of some connotation that the trade mark or a sign contained in the trade mark has, the use of the trade mark in relation to those goods or services would be likely to deceive or cause confusion.

The delegate found that "Q1" was a geographical connotation for the location where the services were provided, rather than being a badge of origin. On this basis, she considered that other traders may wish to use the name "Q1" to promote their rental accommodation in the Q1 building. The delegate considered that the sign was the only name of a building and, as such, had become "part of the common heritage". Due to the geographical connotation in the mark, consumers would be likely deceived or confused by the use of the mark for Mantra's services.

Federal Court

On appeal, the Federal Court rejected the delegate's conclusion, and found that the mark was inherently adapted to distinguish Mantra's services. In essence, Reeves J thought that the delegate had incorrectly focused on the use of the sign "Q1" as the name of a building, rather than focusing on the mark, and the inherent adaptability of the coined word "Q1" to distinguish Mantra's services.

In reaching this conclusion, Reeves J referred to the test in Clark Equipment Co v Registrar of Trade Marks (1964) 111 CLR 511 (Clark Equipment) and its application in MID Sydney Pty Ltd v Australian Tourism Co Ltd (998) 90 FCR 236 (MID Sydney). In Clark Equipment, the court commented that a sign is not inherently adapted to distinguish the goods or services of a particular trader where it "includes words or names over which there is a common or public right of use in that they form part of the "common heritage", either in the English language..., or in a geographical name such as that of a town, suburb, district, municipality, region or state."

In MID Sydney, the court determined that "Chifley Tower" could distinguish the services of a trader, as it was not part of the "common heritage" in the same sense as a town, suburb or municipality. However, the court suggested that there may be a borderline exception, where a plaza or other public space adjoining a building has become part of the common heritage.

Applying MID Sydney, Reeves J held that a sign does not lose its inherent adaptability to distinguish services merely by being applied as the name of a privately owned building at the same time as the mark is applied to distinguish certain services provided from, or in relation to, that building.

Like the Chifley Tower, his Honour found that the name "Q1" was developed to signify the building; when the sign was first coined it did not have any obvious meaning and did not adopt or incorporate a geographical name, like "Surfers Paradise" or the "Gold Coast" into it. As the mark was distinctive of Mantra's services at the time of inception, it necessarily remained so. The mark did not lose its inherent adaptability to distinguish the services by virtue of concurrent use as the name of a privately owned building. Reeves J cast doubt on whether a "borderline exception" in the sense expressed in MID Sydney exists, and made clear that such an exception would not arise in these circumstances.

His Honour held that there was no connotation or secondary meaning contained in the Q1 mark itself.

Conclusion

The Mantra case shows the ability of traders to register the name of a building for their services, where the building has a "coined" or inventive name.

The case also demonstrates the inherent danger for service providers who seek to promote their services using a building's name as a badge of origin, without first conducting trade mark searches or registering protection in the trade mark for the services provided. It may be that the building owner or other tenants have registered trade marks and can prevent other residents from using it.

31 August 2012

When one design looks much like another, what are your rights?

Posted by Rachel Cox and Peter Kearney

From 25-31 August, Brisbane will host the Mercedes-Benz Fashion Festival. Emerging and established designers and well-known Australian labels will showcase their latest collections. In an industry where one of the key drivers is to capitalise on popular trends and have the 'it' item, copycat fashion is rife. In these circumstances, how can designers and fashion labels protect their designs and brand from copycats?

Registered designs

The Designs Act 2003 allows for the protection of the overall appearance of the product resulting from one or more visual features ie shape, configuration, pattern or ornamentation. For example, this could include ruffles, pleating or a signature fabric pattern. To be registrable, a design must be new and distinctive compared to other designs. The design must not be identical or give a substantially similar impression when compared with other designs. As such, prior publication of a design (photo spreads in magazines, runway shows) can affect whether a design is registrable.

It is important to keep a design confidential until an application is made for a registered design. The process to obtain a fully registered and enforceable design involves two general steps: registration and certification.
  1. Registration: The applicant for a registered design has six months in which to decide whether to seek a registered design. Provided that an application complies with formal requirements, registration is usually 'automatic'.
  2. Certification is a rigorous process which can be instigated by the design owner or a third party. It is during this process that the design is assessed against the 'new and distinctive' and 'not substantially similar' criteria. If the criteria are satisfied, the registration of the design will stand and the design will be certified. However, if the design is shown to be not new and distinctive or is substantially similar to another design, the registration of the design may be revoked.
Registration of a design gives the registered holder an exclusive right to use or licence use of the design. Certification of the design enables the design owner to undertake infringement proceedings if necessary to prevent others from using the design without their permission. The initial term of registration of the design is 5 years from the date the application was filed (with an option to renew the registration for a subsequent term of 5 years).

Practicalities

The full certification process can be time-consuming and costly and it is not guaranteed that a design will pass certification. It can be particularly difficult for emerging designers or small players to register every design they create for a short season.

Designers should keep in mind that the Designs Act enables applicants to file an application containing several designs of the same classification class. Once an application for a registered design is filed, the applicant has six months to decide whether to register any of the designs. This means that if one or more styles are copied, the applicant need only register the infringed designs. Given the cyclical nature of the fashion industry, this may provide adequate protection, particularly where designs are trend focussed and unlikely to be used for an extended period of time.

If an application does proceed to registration, it can be beneficial to deter infringement by placing a registered design notice on the swing tag or packaging.

Other methods of protection

Design registration generally only protects the shape and configuration of designs. These factors are not necessarily the most important component of every design and other methods of protection relevant to the fashion industry can include:
  • copyright to protect photos, graphics, logos and swing tickets as 'artistic works';
  • trade marks to protect branding and names and unique signature elements of designs like fabric patterns and buckles; and
  • patents to protect inventions and innovations.

30 August 2012

Bill Granger's cookbook copyright case

By Nicholas Liau and Paul Kallenbach

Bill Granger, an Australian chef, has written a series of very popular cookbooks over the years which have been published by Murdoch Books (Murdoch). Murdoch published a series of cookbooks entitled Best of Bill and Bill Cooks for Kids, which were compilations of recipes that had been previously published by Murdoch in Bill Granger's other cookbooks.

In May 2012, Bill Granger commenced court proceedings against Murdoch for copyright infringement, on the basis that he had not given Murdoch permission to add his recipes to the compilation books. Murdoch claimed that under the terms of its agreement with Mr Granger, it was able to re-publish the recipes in the compilation cookbooks, and that its actions were legitimate because it was still paying Mr Granger royalties for the use of the recipes.

This month, the parties reached a settlement agreement before the case was heard by the Federal Court. Murdoch has admitted that it infringed copyright in Mr Granger's recipes by publishing the compilation cookbooks. It also admitted that it had engaged in misleading and deceptive conduct under the Australian Consumer Law, as the publication of the compilation cookbooks suggested that Mr Granger had personally selected the recipes, or at least approved of their publication.

Murdoch will now be required to stop selling the compilation cookbooks – it must immediately cease selling the cookbooks in e-book format, but it has until 1 October to sell any remaining paper copies of the books. It will also be required to continue paying royalties on these sales.

As well as being exciting for its involvement of a celebrity chef, this case also shows that companies should be wary about what they do with the intellectual property of others. And particularly where a licence agreement is involved, as was the case here, it is important to understand what can and can't be done under that agreement.

28 August 2012

Canadian Supreme Court considers copyright and fair dealing (x3)

Posted by Genevieve Watt and Paul Kallenbach

Three recent Canadian Supreme Court decisions involving the Society of Composers, Authors and Music Publishers of Canada (SOCAN) have tested the application of the fair dealing provisions in the Canadian Copyright Act, R.S.C 1985, c. C-42 to relatively new technologies including music streaming, internet sales of video games and free previews of musical works on music publishing sites. These cases test the boundaries of the principle of technological neutrality and raise interesting issues that Australian courts may well need to consider at some stage.

In most common law countries, including Australia and Canada, fair dealing is a statutory exception or defence to infringement of copyright and where it applies, no royalties need be paid to a copyright owner. Under both the Canadian and Australian legislation, there are two hurdles to establishing fair dealing, the first being that an action that would otherwise constitute copyright infringement must be for one of the purposes prescribed under the fair dealing provisions of the legislation. Some of the permitted purposes in Canada and Australia are research or private study, criticism, review, news reporting and parody or satire.

The second limb involves an assessment of whether the use of the copyright work was 'fair', a question of fact determined by considering factors including the nature of the work and the effect the dealing has on it, as well as the purpose, character and amount of the dealing and whether there are any alternatives to the dealing. This limb goes to the heart of the purpose of fair dealing, which is to strike a balance between the private rights of a copyright owner and the public interest in encouraging the dissemination of creative works.

While the concept of fair dealing appears to be relatively straightforward, the recent Canadian decisions illustrate the creativity courts sometimes need to adopt to fit new forms of technology into the existing legal framework.

Canadian decisions

In SOCAN v Bell Canada 2012 SCC 36 (Bell Canada), the Supreme Court of Canada considered whether an online music publisher had infringed copyright by allowing potential purchasers to stream short, low quality previews of musical works for free without purchasing and downloading the work. The holders of copyright in the musical works were entitled to receive royalties when the works are purchased and downloaded; however SOCAN sought additional compensation in respect of the previews.

Citing the landmark 2004 Canadian Supreme Court decision CCH Canadian Limited v Law Society of Upper Canada [2004] 1 SCR 339 (CCH) in which it was held that there is a low threshold to meet the first limb of fair dealing, the majority ruled that the previews fell within the scope of the 'research' purpose, giving the term a large and liberal interpretation not limited to its dictionary meaning. They held that in listening to previews prior to downloading a musical work, consumers were conducting market research.

Again following the CCH decision, the majority in Bell Canada stated that the 'heavy hitting' of fair dealing analysis was to be done in relation to the second limb – establishing whether the dealing was 'fair'. In this case, the majority concluded that the dealing was fair, based on the fact that the previews were short and of poor quality, and were streamed, meaning no copy was stored on the consumers' computers. They were also persuaded by the fact that they could see no alternative method of conducting market research that would be as effective in demonstrating what the musical work sounds like as listening to a section of it.

A crucial point was the majority's decision that in considering the 'amount of dealing factor', the assessment should be based on the length of each individual preview or clip in proportion to the overall musical work, and not on the total number of previews that a particular consumer had listened to. Although the majority did not say as much, their reasoning on this point appears to be an application of the principle of technological neutrality, as the assessment of the proportion of work here is analogous to the established law in both Canada and Australia that when pages or chapters of a published literary work are copied, the proportion of the work dealt with determines whether copyright has been infringed.

The issue in the second case, Rogers Communications Inc. v Society of Composers, Authors and Music Publishers of Canada 2012 SCC 35 (Rogers Communications), was the distinction in copyright law between a copyright holder's exclusive right to communicate or broadcast a work to the public, and their exclusive right to reproduce that work. The case was an appeal from a decision of the Canadian Copyright Board to impose tariffs on online music services that offer downloads and on-demand streams of musical works.

By the time of this appeal, it was established that offering music downloads gives the copyright owner a right to claim royalties, so the question was whether enabling consumers to stream musical works amounts to communicating those works 'to the public'. The appellant argued that streaming, which is initiated by individual consumers, constitutes a communication of the work streamed to a single individual and therefore does not infringe copyright. They likened their business model to the factual scenario in CCH, which involved the Canadian Great Library faxing copyright works to individual lawyers on request, a service which was found not to constitute a communication to the public as the communications emanated from and were received at single points.

The majority in Rogers Communications, however, rejected the analogy to CCH and instead likened streaming musical works to traditional push methods of broadcasting such as radio, holding that it is irrelevant whether the members of the public to whom a work is communicated receive it simultaneously or at different times in different places, or whether the consumer or the online music service initiates the communication. Where there is a series of repeated transmissions, each transmission must be viewed in the broader context of all the transmissions. The majority pointed out that if this were not the case, the method of communication chosen would determine whether the communication was to the public, and would result in all interactive communications being excluded from the scope of copyright law. The principle of technological neutrality required that these kind of arbitrary results be avoided.

The third case, Entertainment Software Association v SOCAN 2012 SCC 34 (ESA), was also an example of the application of the principle of technological neutrality to a new method of dealing with copyright works. The case concerned the sale of video games online by ESA, an association representing a coalition of video games publishers and distributors who already had the right to sell copies of video games in stores. The claim was again brought by SOCAN, this time in respect of copyright musical works contained in the video games, for which royalty payments for reproduction when the games were sold had already been agreed.

SOCAN contended, and the Copyright Board at first instance accepted, that an additional tariff should be applied for the communication of those musical extracts when the games were sold online as opposed to in a store or by mail. The Supreme Court rejected this argument and ruled that the exclusive right to communicate is concerned with performances, not with communications that result in a permanent copy being stored. Citing the principle of technological neutrality, they held that it was irrelevant whether the games were sold in a store or delivered via the internet, as the sales were reproductions in each case. The internet should be seen simply as a 'technological taxi' enabling the delivery of a copy of the same work.

Lessons

Of course, Australian courts will not be obliged to follow the Canadian lead in comparable cases. However the similarities between Canadian and Australian copyright law and the topical nature of these decisions certainly make them interesting precedents to consider.

We think it unlikely that Australian courts would reach the same conclusion as the majority in Bell Canada, as Australian courts have previously taken a restrictive view of the research or study permitted purpose. The Federal Court, for example, ruled in De Garis v Neville Jeffress Pidler Pty Ltd (1990) 37 FCR 99 that 'study' and 'research' are limited to their dictionary meanings, which gives the terms a more traditional, academic slant.

The decisions in the Rogers Communications and ESA fit more easily with the way in which courts and legislatures in common law jurisdictions have previously adapted the law of fair dealing to fit earlier technological developments, such as radio broadcasting and films.